In a research conducted by Harvard University, same product was presented to the customers in two different ways; in one, the product is brandizated strongly and in the other, it was presented with no brand components.
It was observed as a result of the behaviours of the customers, the product that was brandizated provided 50% more return according to the research. This is the bond the consumer establishes with the product, which is not unknown to us for a long period.
As the bond between the consumer and the product grows stronger, the consumer tend to embrace the product more and it leads to a situation where the consumer consubstantiate the features of these brands and the ones they recommend with themselves.
In today’s economic system, companies has to be a brand in order to go on with their lives and in order to be a brand, they have to conduct their communication activities carefully. Everything representing your brand, from brand logo to your packages and from invoice to promotional materials, will act as a messenger of your brand and that is why everything has to be paid a great attention.
We aim to integrate our global design concept with the conditions of the local and achieve the maximum benefit for our customers. We know the local consumers very well; and we ensure our customers establish the most proper “experience” with their own customers.